BAKE —

BAKE is the final chapter in Tom Stafford’s ‘All Things Dough’ trilogy, following the collective success of Doh’hut and Things In Bread. Tom, the owner of BAKE, had a clear vision of a working bakery that delivers on precision, pace, and atmosphere. A space that’s high-functioning behind the scenes but still makes you want to stick around for that second coffee.

We worked hand-in-hand with Tom and Design Tonic to make sure BAKE had its own distinct personality, while still feeling like part of the family. The flow from venue to venue is seamless, but BAKE holds its own with soft, ambient lighting that carries the space from morning pastries to evening wind-downs, and a statement display cabinet that turns every bake into a showstopper.

This is where British nostalgia meets Parisian finesse. A space built to serve, designed to delight, and a proud addition to the client’s growing dough empire! The minimalistic design allows the pastries and pastry chefs to take centre stage, with the perimeter seating giving people opportunities to watch them at work. The team’s bakes have lead them to go viral on Tik Tok and Instagram, with queues often outside of the door.

Design Services:

• Space Planning

• Furniture, Finishes and Specification

• 3D Visuals

• Technical Drawing Pack